The writing in this advert stands out because it is big and bold and in the centre of the advert so that as soon as you look at it you see the writing. The writing says 'the nature of the supersonic blink and they'll be gone' this means that if you where these boots it will give you supersonic speed, I think the writing they have done is good because the name of the boot is EVOspeed and supersonic means fast, this would also make people want to buy he product because they want to be fast.
In this advert there is quite a bit going on, the person in the middle of the advert is professional footballer Sergio Aguero promoting puma football boots this would make people want to but these boots because they know that he wear's them and people like having what the professionals have.
The brand is shown on the side of the football boot and on the football Aguero is kicking but it doesn't have the logo, this would help people because if they didnt have the brand on show, nobody
would have a clue what the product they are selling is made by.
The only character in the advert is Aguero and the reason they put him in there is because he is a pro footballer and the product they are trying to sell are football boots so it makes sense to have him in it.
The story of the advert is that Aguero is probably running really fast with the ball and about to kick it because that is what they are trying to say on it.
This kind of advert would appear in sports magazines because they are selling football boots or in a men's magazine because they are being worn by a man which indicates that is there main target audience.
The advert is good because the advertising technique they use is celebrity endorsement which makes people want to buy the product, I would buy the product because they have promoted it well and they have made the boots look nice.
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